Esports – One of the meteoric rising international phenomena that is taking the world by storm with prize money reaching up to $30 million per year. The Esports market has over 377 million gamers across the Middle East alone growing at an exceptional rate due to high Internet and smartphone penetration rates, a large young population and a strong affinity for digital technologies and gaming. This exponential growth rate of 25 per cent year-on-year, makes MENA the fastest-growing gaming demographic in the world.
The eSports sector in the Middle East now accounts for a 3.2% share of global gaming revenues and is the fastest growing region with revenue increasing +14.5% year-on-year, with Saudi Arabia and the UAE ranking in the top five countries across the MENA region. Even the gaming industry in the Middle East is estimated to be worth more than $1 billion annually and is expected to rise to $4.4 billion by 2022.
The world of Gaming is booming with total revenues estimated to be larger than those of worldwide box offices, music streaming and album sales, and major sports leagues all put together.
With users engaging for 51 minutes daily, video gaming is now more engaging than any social media outlet (Facebook, Snapchat, and Instagram). It is a top engagement digital platform globally.
The worldwide gaming industry itself is projected to be a $257 billion industry by 2025, with Gen-Zers making up 90% of the players. The GCC gaming market has followed the rapid expansion and is expected to hit US$ 821 million by 2021 from US$ 693 million in 2017
In the Middle East and Africa (MEA) including Mobile gaming that accounts for 47 per cent of total revenue of around $2.24 billion.
MENA Gaming & eSports Summit is the first of its kind focused summit in the region that gathers the entire gaming ecosystem consisting of developers, publishers, distributers, leagues and competitions, heads of top brands, storytellers, sports organizations, influencers, broadcast and live stream media among others.
who is speaking.
September 2022, Dubai - UAE
WELCOME ADDRESS BY GUEST OF HONOR
ESPORTS IN MENA: A BILLION DOLLAR PIE
Synopsis – The MENA gaming industry is taking the world by storm. The rise of e-sports in the MENA region now account for a 3.2% share of global gaming revenues and is the fastest growing region with revenue increasing +14.5% year-on-year, with Saudi Arabia and the UAE ranking in the...
HOW DATA IS SHAPING THE FUTURE OF ESPORTS
Synopsis – Big Data has been used by professional esports teams & broadcasters in new and innovative way. Data helps players and teams in making new strategy and analysing the past performance. The secrets to success lie in data and esports is overflowing with it.
CEO PANEL - THE GAMING BUSINESS - FROM THE CEO’S PERSPECTIVE
Synopsis – When we talk about the gaming industry, we think of titles, gamers, and developers, but often forget about the brains behind the studios. These CEOs put their fun-loving passion and knowledge of this intensely competitive market to the test with every step.
THE LOYALTY GAME IN ESPORTS
Synopsis – How subscription as a source of revenue has become more important than ever for all the stakeholders starting from gamers to broadcasters. Find out how to fuel the game, going forward.
FIRE- SIDE CHAT - THE EVOLVING LANDSCAPE OF GAMING IN MENA
Synopsis – The Middle East is a fast-growing gaming market. In MENA, Egypt has the highest population of gamers- at 68%, followed by UAE (65%) and KSA (61%). In UAE and KSA 21% gamers play on consoles and 57% for mobiles. A majority of smartphone gamers in the UAE (79%),...
PANEL DISCUSSION - FROM PRODUCTION TO LAUNCH - THE TOOLS AND METHODS GAME PROGRAMMERS LOVE
Synopsis – Multidisciplinary nature of the game development processes that combine sound, art, control systems, artificial intelligence (AI), and human factors, makes the game development practice unique in relation to traditional software development. This panel will discuss the tools and methods used in the game development and highlight areas that...
THE FUTURE OF GAMING IS IN CLOUD
Synopsis – With the expected growth of 3,107 million in 2024, cloud gaming is going to change the way we interact with our devices. No longer will there be need for high-end, processing-power hungry hardware which keeps evolving every month. You can literally play any high-end gaming title with just...
HOW TO MONETIZE YOUR GAME IN 2021?
Synopsis – Monetization is one of the most important factors to consider when embarking on your journey of becoming a successful gamer. It takes a lot of money, time, and effort to build and maintain a game, so you need to figure out how to make money out of this...
CASHLESS GAMING: A NEW ERA FOR HOW WE PAY TO PLAY
Synopsis – Gamers, like most consumers, are increasingly using new digital payment methods to unlock greater convenience, more payment options, and faster pay-outs. The industry which has more than 2.5 billion gamers globally provide huge opportunity for online payment apps, banks, and financial companies. This session is about how they...
PANEL DISCUSSION –THE RISE OF ESPORTS – ADVERTISERS’ NEWFOUND LOVE: SPONSORSHIP & MARKETING IN THE DIGITAL AGE
Synopsis – As per reports, Gaming is the most profitable form of entertainment in the world. Worldwide, the gaming industry is worth $148.8 billion, while in the Middle East and Africa, the industry’s value is $4.8 billion – 3 per cent of the global total.
THE GROWING INTEREST OF VENTURE CAPITAL FUNDS IN THE GAMING MARKET
Synopsis – The MENA gaming industry is at the centre of social media and entertainment trends; gaming is expected to earn $152 billion in global revenue this year, up 9.6% year over year. Although venture capital funding has slowed across the MENA region in the wake of the coronavirus crisis...
RISE OF THE VOICE?
Synopsis – How has the entry of devices such as Alexa and Google home changed the game for gaming industry? Is Voice Games being a next step?
GAMING REALITY: AR AND VR TECHNOLOGY’S ROLE IN THE EVOLUTION OF ESPORTS
Synopsis – As they say, ‘It’s all about the experience!’ and there is no doubt that a gaming experience, has taken significant strides since VR/AR humble beginnings. On iOS, games make up 25% of AR app downloads, making gaming the most popular AR category on the platform, followed by lifestyle...
MOBILE - A NEW PILLAR OF THE ESPORTS BUSINESS?
Synopsis – with the rise in mobile gaming in the past few years, mobile devices have undergone notable changes. Their processors have become more powerful, and RAM sizes have increased at warp speed. This has brought them close to being competitive especially when mobiles devices began using the cloud. With...
FIRE-SIDE CHAT – SUBSCRIPTIONS IN GAMING: AN UPHILL BATTLE
Synopsis - Video-game distribution soon move from the still-dominant à la carte model toward Netflix-style subscriptions. If subscription services were successful, power could shift from game studios and publishers to a few digital distribution giants with massive scale and market share. Let us hear from the experts more about this.
BLOCKCHAIN: SOLVING HURDLES OF ONLINE GAMING
Synopsis- The gaming industry has always been a controversial sector due to some inherent issues. Players feel worried about high fees, unprotected data, fraudulent activities, and hidden odds. However, these problems can be resolved with Blockchain technology. Let us hear from the experts some practical use cases of this technology
PANEL DISCUSSION – LOCALIZATION IN GAMING: WHY SHOULD GAME DEVELOPERS LOCALIZE INTO ARABIC?
Synopsis – The majority of the Arab population is below 25 years old. The younger generation is more tech-savvy and open to new hedonistic experiences. Smartphone penetration in Saudi Arabia was at about 46% in 2019, which opens up huge growth opportunities for local or regional mobile games. The average...
ESPORTS AS AN EDUCATION: ESSENTIAL OR NON- ESSENTIAL
Synopsis - The global eSports is worth more than $1 billion. Given the youth appeal of eSports, schools and colleges are understandably beginning to explore the connections between eSports and education.
PANEL DISCUSSION – WOMEN IN GAMING - CHANGING THE GAMING NARRATIVE
Synopsis - This growth of women in gaming can be seen across multiple areas, including game developers, professional athletes, and mobile competitors. As per reports, women lead men in mobile gaming engagement. This makes women the ideal, preferred consumers in what is now the largest digital gaming market in the...
FANTASY SPORTS – THE NEXT BIG GAME
Synopsis - The global fantasy sports market is expected to reach USD 48.6 Billion by 2027, registering a CAGR of 13.9% from 2021 to 2027. Major factors driving the fantasy sports market size are the growing popularity of players in different sports, the increasing investment in internet infrastructure, and the...
TELCO TALK - WILL 5G TRANSFORM ESPORTS IN 2021?
Synopsis - Gaming and eSports are the fastest growing sports in the world. However, continuous improvements in technology are the most critical component to the success of the gaming and eSports industry. The recent 5G demonstration shows that this new technology will take eSports to new heights.
HOW ESPORTS IS BRINGING NEW CHALLENGES AND OPPORTUNITIES IN MEDIA TECH
Synopsis - Gaming is predicted to reach 645 million viewers by 2022. As per study in 2021, esports will become a bigger industry than traditional professional athletics, and the industry will see its first $100 million media-rights deal. With this evolution comes a wealth of opportunities for organizations driving growth...
PANEL DISCUSSION- GROWTH OF ESPORTS WHAT ARE THE SPONSORSHIP OPPORTUNITIES FOR BRANDS
Synopsis - Companies and brands utilize eSports as a medium to reach another massive consumer market. The global count for viewers and gamers online is increasing with each passing year. With consumers from extreme demography & different interests, eSports acts as a hub of enormous demands from trusted consumers and...
ESPORTS EMERGING MARKETS: THE AFRICA OPPORTUNITY
Synopsis - The video games market in Africa has witnessed strong growth in the past few years. It is expected that there were more than 11 million gamers in Africa. Gamers in the Africa are moving to social gaming, the free-to-play revenue model with downstream in-game purchases.