Loading...

MENA Esports & Gaming Summit 2021

5 th & 6 th April 2021, Dubai - UAE

AgendaDay 1
AgendaDay 2
8:00AM – 9:00AM
REGISTRATION
9:00AM – 9:10AM
MC Opens
9:10AM – 9:20AM
WELCOME ADDRESS BY GUEST OF HONOR
9:20AM – 9:40AM
ESPORTS IN MENA: A BILLION-DOLLAR PIE

Synopsis – The MENA gaming industry is taking the world by storm. The rise of e-sports in the MENA region now accounts for a 3.2% share of global gaming revenues and is the fastest-growing region with revenue increasing +14.5% year-on-year, with Saudi Arabia and the UAE ranking in the top five countries across the MENA region.

Key Discussion Points:
  • What does this mean for regional investors?
  • Opportunities for growth for esports in MENA?
  • Development of propitious ecosystem in eSports?
9:40AM – 10:00AM
HOW DATA IS SHAPING THE FUTURE OF ESPORTS

Synopsis – Big Data has been used by professional esports teams & broadcasters in new and innovative way. Data helps players and teams in making new strategy and analysing the past performance. The secrets to success lie in data and esports is overflowing with it.

Key Discussion Points:
  • Leveraging insights into customer metrics and user behaviour to enhance revenue opportunities
  • Deeper understanding of how teams play and what information streams fans demand.
  • Why secrets to success in Esports lie in data?
10:00AM – 10:45AM
CEO PANEL – THE GAMING BUSINESS – FROM THE CEO’S PERSPECTIVE

Synopsis – When we talk about the gaming industry, we think of titles, gamers, and developers, but often forget about the brains behind the studios. These CEOs put their fun-loving passion and knowledge of this intensely competitive market to the test with every step.

Key Discussion Points:
  • What are the most important trends in esports to look out for?
  • Mysteries of esports revenue stream and fund management
  • Opportunities in Esports to be a mainstream competitive entertainment

10:45AM – 11:15AM

NETWORKING BREAK

11:15AM – 11:35AM
THE LOYALTY GAME IN ESPORTS

Synopsis – How subscription as a source of revenue has become more important than ever for all the stakeholders starting from gamers to broadcasters. Find out how to fuel the game, going forward.

Key Discussion Points:
  • Why Pay to Play?
  • Key Benefits of Subscription in gaming?
  • How Different Games Affect Fan Loyalty in Esports?
11:35AM – 11:55AM
FIRE- SIDE CHAT – THE EVOLVING LANDSCAPE OF GAMING IN MENA

Synopsis – The Middle East is a fast-growing gaming market. In MENA, Egypt has the highest population of gamers- at 68%, followed by UAE (65%) and KSA (61%). In UAE and KSA 21% gamers play on consoles and 57% for mobiles. A majority of smartphone gamers in the UAE (79%), KSA (76%) and Egypt (73%) are light to regular players.

Key Discussion Points:
  • Market Landscape of the Esports Market in MENA
  • Sports betting – What makes it undesirable?
  • Challenges facing e-sports in MENA
11:55AM – 12:40PM
PANEL DISCUSSION – FROM PRODUCTION TO LAUNCH – THE TOOLS AND METHODS GAME PROGRAMMERS LOVE

Synopsis – Multidisciplinary nature of the game development processes that combine sound, art, control systems, artificial intelligence (AI), and human factors, makes the game development practice unique in relation to traditional software development. This panel will discuss the tools and methods used in the game development and highlight areas that need further consideration.

Key Discussion Points:
  • Emerging trends and technologies in game programming?
  • Skills required for success in the game development industry
  • Secret to success in Esports development
12:40PM – 1:00PM
THE FUTURE OF GAMING IS IN CLOUD

Synopsis – With the expected growth of 3,107 million in 2024, cloud gaming is going to change the way we interact with our devices. No longer will there be need for high-end, processing-power hungry hardware which keeps evolving every month. You can literally play any high-end gaming title with just a basic machine.

Key Discussion Points:

  • How Cloud is the new Netflix of gaming
  • Combating Online Gaming Vulnerabilities with Cloud Security
  • Impact of Cloud-based and AI-powered solutions on Gaming industry
1:00PM – 1:20PM
HOW TO MONETIZE YOUR GAME IN 2021?

Synopsis – Monetization is one of the most important factors to consider when embarking on your journey of becoming a successful gamer. It takes a lot of money, time, and effort to build and maintain a game, so you need to figure out how to make money out of this game, not only to cover its costs but to make a profit as well. This panel will discuss the key factors which help you monetize your game.

Key Discussion Points:

  • What is the right strategy of monetization?
  • The Art of becoming a popular gamer
  • Challenges faced by gamers

1:20PM – 2:20PM

LUNCH

2:20PM – 2:40PM
CASHLESS GAMING: A NEW ERA FOR HOW WE PAY TO PLAY

Synopsis – Gamers, like most consumers, are increasingly using new digital payment methods to unlock greater convenience, more payment options, and faster pay-outs. The industry which has more than 2.5 billion gamers globally provide huge opportunity for online payment apps, banks, and financial companies. This session is about how they are putting themselves in the minds of the gamers and understanding the serious spending power this industry holds.

Key Discussion Points:

  • The development of cashless apps and their effect on gaming
  • The benefit for players & operators: A new generation of gaming
  • Emergence of digital and cashless gaming technologies
2:40PM – 3:25PM
PANEL DISCUSSION –THE RISE OF ESPORTS – ADVERTISERS’ NEWFOUND LOVE: SPONSORSHIP & MARKETING IN THE DIGITAL AGE

Synopsis – As per reports, Gaming is the most profitable form of entertainment in the world. Worldwide, the gaming industry is worth $148.8 billion, while in the Middle East and Africa, the industry’s value is $4.8 billion – 3 per cent of the global total.

Key Discussion Points:

  • How brands can thrive in the esports ecosystem
  • The rise of Esports Influencers and their impact on brands
  • How different brands are leveraging the rise of eSports?
3:25pm – 3:45pm
THE GROWING INTEREST OF VENTURE CAPITAL FUNDS IN THE GAMING MARKET

Synopsis – The MENA gaming industry is at the centre of social media and entertainment trends; gaming is expected to earn $152 billion in global revenue this year, up 9.6% year over year. Although venture capital funding has slowed across the MENA region in the wake of the coronavirus crisis however gaming has shown several opportunities for entrepreneurs.

Key Discussion Points:

  • What is next for VCs in the Middle East?
  • Raising Capital in The MENA Region: decoding ‘The How-To’
  • What top gaming VCs are currently looking for?
3:45PM – 4:05PM
RISE OF THE VOICE?

Synopsis – How has the entry of devices such as Alexa and Google home changed the game for gaming industry? Is Voice Games being a next step?

Key Discussion Points:

  • Why the future of gaming will be powered by Voice?
  • How multiplayer games are using voice chat to revolutionize the player experience
  • How voice assistants are changing the way we play?
4:05PM – 4:25PM
GAMING REALITY: AR AND VR TECHNOLOGY’S ROLE IN THE EVOLUTION OF ESPORTS

Synopsis – As they say, ‘It’s all about the experience!’ and there is no doubt that a gaming experience, has taken significant strides since VR/AR humble beginnings. On iOS, games make up 25% of AR app downloads, making gaming the most popular AR category on the platform, followed by lifestyle (20%).

Key Discussion Points:

  • AR/VR are at the forefront of tech-led future of Esports
  • How AR and VR will enhance the future of the Sports Arena
  • Is AR/VR the new reality for mobile gaming?

4:25PM – 4:30pm

Closing Remarks

8:00AM – 9:00AM
REGISTRATION
9:00AM – 9:10AM
MC Opens
9:10AM – 9:20AM
MOBILE – A NEW PILLAR OF THE ESPORTS BUSINESS?

Synopsis – with the rise in mobile gaming in the past few years, mobile devices have undergone notable changes. Their processors have become more powerful, and RAM sizes have increased at warp speed. This has brought them close to being competitive especially when mobiles devices began using the cloud. With the plethora of devices developed, a gamer simply plugs his mobile phone into the docking station connected to a large screen and enjoys the game.

Key Discussion Points:
  • How mobile games are defining the competitive gaming industry?
  • what is the best strategy for mobile game manufacturers to create the best gaming phone?
  • What is the problem with the current gaming mobiles in the market?
9:20AM – 9:40AM
FIRE-SIDE CHAT – SUBSCRIPTIONS IN GAMING: AN UPHILL BATTLE

Synopsis – Video-game distribution soon move from the still-dominant à la carte model toward Netflix-style subscriptions. If subscription services were successful, power could shift from game studios and publishers to a few digital distribution giants with massive scale and market share. Let us hear from the experts more about this.

Key Discussion Points:
  • How to pick the best gaming subscription
  • Key factors in purchasing decisions
  • Why gamers should adopt the subscription model
9:40AM – 10:00AM
BLOCKCHAIN: SOLVING HURDLES OF ONLINE GAMING

Synopsis – The gaming industry has always been a controversial sector due to some inherent issues. Players feel worried about high fees, unprotected data, fraudulent activities, and hidden odds. However, these problems can be resolved with Blockchain technology. Let us hear from the experts some practical use cases of this technology.

Key Discussion Points:
  • What advantages does blockchain offer to gaming operators?
  • How blockchain is transforming online gaming for players
  • Blockchain and Games: A Match Made in Heaven?
10:00AM – 10:45AM
PANEL DISCUSSION – LOCALIZATION IN GAMING: WHY SHOULD GAME DEVELOPERS LOCALIZE INTO ARABIC?

Synopsis – The majority of the Arab population is below 25 years old. The younger generation is more tech-savvy and open to new hedonistic experiences. Smartphone penetration in Saudi Arabia was at about 46% in 2019, which opens up huge growth opportunities for local or regional mobile games. The average revenue per paying mobile user in Saudi Arabia stands at $270 – it’s the highest rate in the world.

Key Discussion Points:
  • Why Localization in gaming is so important?
  • How to localize your Video Game?
  • Why video game localization is more than just “speaking like gamers”

10:45AM – 11:15AM

NETWORKING BREAK

11:15AM – 11:35AM
ESPORTS AS AN EDUCATION: ESSENTIAL OR NON- ESSENTIAL

Synopsis – The global eSports is worth more than $1 billion. Given the youth appeal of eSports, schools and colleges are understandably beginning to explore the connections between eSports and education.

Key Discussion Points:
  • How to approach esports in education?
  • Why Esports needs to be part of our education system?
  • How Esports can support Powerful Learning?
11:35AM – 12:20PM
PANEL DISCUSSION – WOMEN IN GAMING – CHANGING THE GAMING NARRATIVE

Synopsis – This growth of women in gaming can be seen across multiple areas, including game developers, professional athletes, and mobile competitors. As per reports, women lead men in mobile gaming engagement. This makes women the ideal, preferred consumers in what is now the largest digital gaming market in the world.

Key Discussion Points:
  • How women are changing the gaming industry?
  • The Future of girl Gamers & Influencers
  • How is it being a woman in esports
12:20PM – 12:40PM
FANTASY SPORTS – THE NEXT BIG GAME

Synopsis – The global fantasy sports market is expected to reach USD 48.6 Billion by 2027, registering a CAGR of 13.9% from 2021 to 2027. Major factors driving the fantasy sports market size are the growing popularity of players in different sports, the increasing investment in internet infrastructure, and the introduction of new fantasy sports applications. This panel will discuss the growth prospects, constraints, and opportunities in the Fantasy Sports Market.

Key Discussion Points:
  • What trends, challenges and barriers will impact the development and sizing of the Global Fantasy Sports market?
  • The Impact of Fantasy Sports on Sportscasting and Fandom
  • The role of data science in Fantasy Sports
12:40PM – 1:00PM
TELCO TALK – WILL 5G TRANSFORM ESPORTS IN 2021?

Synopsis – Gaming and eSports are the fastest growing sports in the world. However, continuous improvements in technology are the most critical component to the success of the gaming and eSports industry. The recent 5G demonstration shows that this new technology will take eSports to new heights.

Key Discussion Points:
  • How Esports Gaming can be transformed by 5G
  • Where does 5G fit into esports?
  • Why gaming is one of the most promising 5G markets?

1:00 PM – 2:00 PM

LUNCH

2:00PM – 2:20PM
HOW ESPORTS IS BRINGING NEW CHALLENGES AND OPPORTUNITIES IN MEDIA TECH

Synopsis – Gaming is predicted to reach 645 million viewers by 2022. As per study in 2021, esports will become a bigger industry than traditional professional athletics, and the industry will see its first $100 million media-rights deal. With this evolution comes a wealth of opportunities for organizations driving growth across media technology, especially those that better enable remote production and help facilitate fast, global multichannel distribution.

Key Discussion Points:
  • Mysteries of Esports Revenue Stream
  • Situating esports within TV, sports broadcast, interactive media and digital games
  • From local game arcades to global mainstream
2:20PM – 3:05PM
PANEL DISCUSSION- GROWTH OF ESPORTS ­­WHAT ARE THE SPONSORSHIP OPPORTUNITIES FOR BRANDS

Synopsis – Companies and brands utilize eSports as a medium to reach another massive consumer market. The global count for viewers and gamers online is increasing with each passing year. With consumers from extreme demography & different interests, eSports acts as a hub of enormous demands from trusted consumers and valued conversions.

Key Discussion Points:
  • How are brands engaging with Esports and Gaming?
  • Measuring ROI in Esports investment (advertisers, teams and brands)
  • Finding more substantive long-term e-sports revenue streams
3:05PM – 3:25PM
ESPORTS EMERGING MARKETS: THE AFRICA OPPORTUNITY

Synopsis – The video games market in Africa has witnessed strong growth in the past few years. It is expected that there were more than 11 million gamers in Africa. Gamers in the Africa are moving to social gaming, the free-to-play revenue model with downstream in-game purchases.

Key Discussion Points:
  • Overview of Mobile Gaming industry in Africa
  • Market Opportunities and Future Trends
  • Investment opportunities in Gaming in Africa

3:25PM – 3:30PM

Closing Remarks