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Aref Abed is the Mobile Apps & Gaming Business Manager at MBC Group. Through WIZZO, the unique platform created specifically for Arabic gamers, MBC was able to position itself as the leading partner for global gaming publishers expanding into the MENA market, partnering with some of the biggest names in Mobile Gaming.

In addition, Aref and the WIZZO team led the creation of the first ever e-sports entertainment show to air on TV in the MENA, airing simultaneously on MBC Action, YouTube and Shahid.