Balaji Vaidyanathan is a global marketing leader with over 18 years of insightful experience in brand, advertising, digital, content, and mainline. In his current role since February 2019, Balaji is responsible for building the marketing value proposition and growing the brand’s strategic and digital footprint for the CEEMEA region. He also leads the marketing efforts on the launch of Franklin Templeton’s wealth-management platform in Germany as part of the European efforts.
Balaji has been one of the early adopters of leveraging gamification, content marketing and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer life-cycle journeys have won him dozens of awards globally across creativity, content, innovation and effectiveness, these are: Marketer of the Decade awarded at The Decade Awards by Inkspell Media in August 2020, Most Influential Global Marketing Leader by World Marketing Congress and CMO Asia in November 2019, DMA Asia Marketing Influencer 2018 in the Financial Services category conferred in September 2018 at the DMA Asia Echo Awards, 50 Most Talented CMOs of India 2014, World Marketing Congress and many more.